It is a little bit controversial for automakers that are known for
putting safety first to all the models they design, not only to create and sell
SUVs, but also promoting them. One of these automakers is Volvo, that its today
lineup includes three SUVs. Through a recent interview that Volvo’s
CEO Hakan
Samuelsson gave to AutoExpress,
it was revealed that the Swedish firm is considering launching two more SUVs in
the near future, one smaller than the current XC40 and one new flagship that
would be bigger than the XC90. All of the three SUVs that Volvo sells today are
actually just taller road cars, as their “off road” skills are almost totally restricted
by the low profile tires that must cope with the usually high performances on
the tarmac and the lack of a “real” four-wheel drive system instead of electronic
systems that distribute part of the torque to the rear tires when… this is
needed. Hardly anyone who buys a premium SUV is going to take it on rough
terrain for many reasons, so all the automakers have turned the SUVs to just
normal cars with a higher clearance from the road.
So it is at least peculiar to watch automakers who have a great
tradition in automotive safety and they have write their part of history
creating first safety systems that are used till now, as Volvo, who knows that
the taller a vehicle is, the more unstable becomes, to promote the sales of SUVs.
Maybe the power of money and profit have bend the values of the brand, with
almost the half of Volvo’s today global sales depend from this certain “mainstream”
category. On the same time, Volvo ironically considers to limit the maximum
speed to all their new models to 180 kph for… “safety reasons”.

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